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Seeded (Archive)

MP3 Seeded Season 2 Ep 2: Rachael Churchward

MP3, 54m40s, 50MB, first broadcast 18 December 2010

You may not realise it, but when you read a magazine, look at a fashion photograph, or watch a designer’s new collection head down the runway, a stylist has been hard at work behind the scenes… collaborating and cajoling to make the creation have impact, beauty and flow.

Rachael Churchward has been one of New Zealand’s most in-demand and influential stylists since the early 90s when she inadvertently became the first fashion editor of Auckland’s Planet Magazine.

From being a trainee chef to becoming a video director, fashion editor, celebrity stylist and the co-creator of a whole new magazine, Rachael has exhibited a most elusive of qualities - a strong sense of good personal taste.

In this episode of Seeded, Rachael illustrates -- with a striking soundtrack -- how an early 80s move from Whangarei to Selwyn College led to life as a stylish Auckland punk rocker, on to fruitful collaborations across the media, all the way to her current role as fashion editor and creative director of Black Magazine.

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